About Effect Doctors

Since 2017, we’ve been delivering personalised, proactive healthcare solutions to our clients across London. Our approach focuses on understanding each individual’s unique needs, helping you reach your wellness goals, and promoting increased healthspan and longevity.

Experience tailored healthcare designed to enhance your vitality and overall well-being. Responsive and focussed on you, we always have same day appointments available in our clinic in the heart of London’s Soho or we will come to your home, hotel or office.

MEET THE TEAM

Dr William Turner

Medical Director

Dr Turner is a Consultant Anaesthetist and a fellow of the Royal College of Anaesthetists; he is a founding member of Effect Doctors.

Dr William Buxton

Medical Director

Dr Buxton is an Consultant Anaesthetist and a fellow of the Royal College of Anaesthetists; he is a founding member of Effect Doctors.

Wendy Cragg

Managing Director

Wendy is an established and committed manager with 20 years of experience in operational duties. Wendy joined Effect Doctors in 2019, overseeing all day to day activities of the company.

Allan Johnson

Chief Executive Officer

Allan is an experienced CEO and company director, MBA qualified he has worked in public and private healthcare for over 30 years.

Hilary Johnson

Clinic Manager

Hilary is a Trauma and Orthopaedic nurse by background and has worked with Effect Doctors since 2021.

Allie Johnson

Clinic Manager

Allie is an experienced registered nurse with a background in emergency and critical care nursing.

Dr Zahra Rajput

Doctor

Dr Zahra Rajput is an Anaesthetic Doctor and a Fellow of the Royal College of Anaesthetists.

Teresa Serrano

Aesthetic Nurse

Teresa is a highly skilled critical care nurse and aesthetician practitioner with over 5 years of experience in intensive care.

Dr Lucy Studd

Doctor

Dr Lucy is a doctor in General Practice in South West London, with a background in Anaesthetics. She has also achieved qualifications in Aesthetics.

Dr William Turner

Medical Director

Will is a Consultant Anaesthetist who also works within the NHS. As well as an honours degree in medicine, he also holds a masters degree in chemistry from the University of Nottingham. Will enjoys teaching and acts as faculty, leading several national simulation and training courses. He has also published several articles in various international scientific journals.

He has undertaken a research and clinical fellowship in Obstetric Anaesthesia at the Mount Sinai Hospital in Toronto.

Alongside his anaesthesia and critical care work, he has established a successful aesthetic practice, delivering anti-wrinkle treatment to a wide-ranging group of regular clients in South London and Surrey.

Outside of medicine, he enjoys looking after his two children, playing rugby, cooking and listening to music.

Dr William Buxton

Medical Director

As well as being a fully qualified and currently practising NHS Consultant Anaesthetist and being a UK trained Doctor he has undertaken an Advanced Fellowship in Neuro Anaesthesia for 12 months in California at UCSF. Will is an Advanced Life Support Instructor and acts as faculty, leading several national simulation and training courses. He has published several articles in various international scientific journals.

Alongside his anaesthesia and critical care work, he has established a successful aesthetic practice, delivering anti-wrinkle treatment to a wide-ranging group of regular clients in Central London.

Outside of medicine, he enjoys keeping fit by running and weight training. He is a proud father of a little girl called Sofia!

Wendy Cragg

Managing Director

Implementing systems and processes and proactively seeking solutions in an ever-changing landscape, Wendy never shies away from a challenge.

Outside of running Effect Doctors, she is a busy young mother, enjoys painting, playing with her son, walking her dog, white wine and international travel.

Allan Johnson

Chief Executive Officer

Allan is passionate about innovation and change in healthcare and in particular healthcare systems, preventative care and longevity. He has run the largest group of NHS GP practices operating in socially deprived areas. Been on the board of the NHS Partners Network and an elected Governor of an NHS Mental Health trust.

He has worked with innovative primary care networks in the USA and Spain, both delivering publicly funded care.

Outside Effect Doctors Allan is a Non-Executive Director at the commercial subsidiary of an international emergency and crisis response charity and enjoys all outdoor activity.

Hilary Johnson

Clinic Manager

She completed her bachelor of science in nursing in 2017 and since then she has worked primarily in surgical & post operative care and has vast experience in the private sector and NHS.
She enjoys dining, music and cats.

Allie Johnson

Clinic Manager

She completed her Bachelor of Science in Nursing in 2012 at the University of Alberta in Canada. Since then, she has also specialised in post anesthesia care, post secondary clinical teaching and community health. Allie has been with Effect Doctors since early 2021, and is passionate about health optimisation. Outside of work, she enjoys travelling, live music, hiking and skiing.

Dr Zahra Rajput

Doctor

Dr Rajput qualified at University College London in 2011, graduating with both a Batchelors in Medicine and a BSc (Hons) in International Health. She has been an Anaesthetist since 2014. With over a decade of experience in Anaesthetics she has developed a specialty interest in Obstetric and Regional Anaesthesia. She has a keen interest in Human Factors in healthcare and also carries a Post Graduate Certificate in Medical Education. Her favourite aspect of work is the interaction with the teams she works with and the patients; being able to put them at ease during difficult and challenging times.

She is an interior design enthusiast and loves DIY (as long as there is a good podcast or playlist in the background!)

Teresa Serrano

Aesthetic Nurse

She gained her nursing degree in Madrid, Spain, in 2018 before moving to London, where she completed a postgraduate qualification in intensive care and aesthetics. Specialising in dermal fillers, anti-wrinkle injections, and skin booster treatments, she has gained expertise in non-surgical cosmetic procedures, enhancing personalised natural beauty. For the past 2 years, Teresa has been working with Effect Doctors, delivering high-quality care. Outside of work, she loves travelling and dancing salsa, embracing new cultures and rhythms with enthusiasm.

Dr Lucy Studd

Doctor

Lucy qualified as a doctor in 2018 from St George’s Hospital Medical School, and as a top performing student was an entrant to the University of London Gold Medal Award. Since graduating she has won awards for leadership and teaching.

After initially training in anaesthetics, she is retraining in General Practice. This gives her confidence with procedural skills, and a keen interest in the holistic care of her patients at Effect. She is also able to offer Aesthetic treatments, including botox and fillers.

With a first career in acting, Lucy is understanding and empathetic, and takes time to put patients at ease. Though she doesn’t tread the boards these days, she loves travel, sports, and spending time with her family.